Winner: Best App for Children
“A brilliant combination of experiential digital design and traditional storytelling.”
2015 Digital Book Awards


Winner: Best Apps for Teaching and Learning by the American Association of School Librarians


Shortlisted for the Bologna Digital Ragazzi Award


★★★★ / 4
USA Today


Discover the mystery
of the barbershop.

Roland Bartholomew Dexter the Third’s whole life has been about routine and rules. Every day he wakes up, studies the books in his family’s library, sweeps the floor of his family’s barber shop, and goes to sleep.

The barber shop has only one customer–a creepy old relative named Mr. Puddlewick—so his family is very poor. So poor, in fact, that they use hair for almost everything. They wear hair clothes and sleep in hair hammocks. Roland suspects that they may even be eating it.

Night after night, Roland dreams of an outside world he’s never seen. Day after day, nothing ever changes. Until one day a little girl appears at his window, and together they discover that the barber shop is full of secrets, and that the town outside his window is quite unusual indeed.


One of the best books apps of 2014
“Wise and witty, even Snicket-y… Truly impressive.
…Fantasy readers who love to explore will have days or weeks of entrancing material to obsess over.”
star review, Kirkus Reviews


“A masterpiece”
—Jinny Gudmundsen,


One of the Best iOS Family Apps of 2014 by Appszoom.

“A brilliant read… One of the most captivating book apps for tweens in the app stores.”
“The ultimate interactive reading app… gorgeous. 9/10”


Editor’s Choice Award
Children’s Technology Review


Named to‘s “2014 Best of the Best” list.


“Loose Strands sets the gold-standard for non-linear and user-controlled storytelling.”
Digital Storytime


“One of the best interactive novel apps that I’ve seen.”
— Heather McCue, Columbia Free Times


Loose Strands is an interactive novel unlike anything you’ve ever read or played.

It’s up to you to:

Control the action

You decide what Roland does next.

See the consequences of your choices

What you do now affects what you can do later.

Intrigued? Get it here:

Journalist? Find media assets here.

News and Notes

Webinar: Using Loose Strands in the classroom as a teaching tool

September 2, 2015

The American Association of School Librarians has asked us to do a webinar on using Loose Strands as a teaching tool.

Tuesday, November 17, 2015
7:00 p.m. Eastern | 6:00 p.m. Central | 5:00 p.m. Mountain | 4:00 p.m. Pacific

We’ll be discussing interactivity and SEL (social and emotional learning) and how you can use the choose-your-path format to confront tough choices. Loose Strands was named by USA Today’s Jinny Gudmundsen as one of the year’s best apps for teaching SEL [social and emotional learning], and was also an AASL 2015 Best App for Teaching & Learning.

More info (or to register) at:

Loose Strands wins Best Children’s App at 2015 Digital Book Awards!

January 15, 2015

We’re so thrilled to announce that Loose Strands won Best Children’s App at the 2015 Digital Book Awards. So many thanks to everyone who worked on it, and everyone who’s supported us or enjoyed Loose Strands.

If you haven’t yet, check out the other finalists, all excellent: Nosy Crow’s superb Jack and the Beanstalk, Ninio Studio’s touching LOVE, the app, and EPIC! a fantastic app that gives you access to thousands of children’s books.

Check out all finalists and winners in all categories here.

Why Can’t We All Just Get Along?

September 29, 2014

The “interactivity is killing narrative” debate is, well, kind of silly.

At The Children’s Bookseller’s Conference in London, book critic and author Nicolette Jones sparked a debate when she mentioned her reservations about “the kind of apps that replace a book.” (I wasn’t there, but her comments were covered in The Guardian, and in responses by publishers like Nosy Crow.) “I’ve never seen a picture book-app that does something that a book doesn’t do better,” she said.

Continue reading

Loose Strands

Unlockable Edition

iTunes | Google Play | Amazon

Full Version

iTunes | Google Play | Amazon

Written and coded by
Markian Moyes

Illustrated by
Jeff Frizzell

Animation by
Zak Tatham
Dani Alon
Jeff Frizzell

Graphic design by
Daniel Faucher

Edited by
Susan Hughes

Copyedited by
Dimitra Chronopoulos

Testing by
Jennifer Powell

Video trailer by
Adam Palmer

Additional coding by
Minh Tran

Made possible with the support of

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